Founded by the well-known Korean photographer CHO GI-SEOK, the brand was founded when he wanted to find new fun when he had difficulties in creating,
It is named after the inversion of the pinyin of his name. The designer himself is good at photography, which adds color to the visual effect of the clothing.
presents a perfect effect,
The brand's design style is good at making flawless avant-garde clothing, with a strong experimental nature,
It is full of avant-garde vision in color, shape and details.
"Before I meet my business partners, as long as I'm ready, I'll be ready to work.
Once a year, sometimes twice. I'll start with a topic that's important to me.
When I started this brand, I wanted to express a feeling of rebellion or rebellion.
I've always liked Antwerp or Central Saint Martins and Alexander McQueen's early graduation exhibition
The way Alexander Mcqueen expresses his world through fashion shows, shows
something unfamiliar, not only the garment itself but the whole look
Or other brands that create or influence the way we live.
