MEDIUM WELL is a brand named after the Western culinary term which refers to a level of doneness that is not completely cooked through, but still tender and juicy. This is the perfect metaphor for what our brand is all about - celebrating the imperfect and finding beauty in the differences that make each of us unique.We believe that true perfection lies in the acceptance of imperfection and embracing individuality, quirks, and differences. Our mission is to break the stereotype of perfection and redefine it through the lens of imperfection.
