Why ABYB existed: The original intention of the brand is very simple. In the jewelry and accessories category, the market share is occupied by foreign brands, Chinese accessory brands are rarely remembered, and it needs more people to stand up and twist into a solid rope. We want to use Chinese design and Chinese production to create a dream. We started on impulse, but we are loyal to our love and persistence—— Mengtian Guo. Co-founder of ABYB.
ABYB stands for 'A by B', which means each accessory will be shown its style, characteristics, and even meaning by costumes who wear ABYB's earrings, necklaces, and other accessories from this brand. Accessories can not be separated from people and exist alone, but to allow consumers to master the accessories, and become the main character, so that the accessories become part of the consumer's overall outfit, become a footnote to express the attitude of life. Our definition of "everyday", is not ordinary or common, but to make consumers feel that accessories are an integral part, and then can become part of OOTD.