As one of China's cutting-edge fashion brands, Calvin Luo was founded by designer Yucheng Luo in 2014. Its design style emphasizes structure, simplicity and transgender beauty. Asexuality, technology, 70s retro, and unisex are his labels. Calvin Luo in A men's clothing series will be launched in 2018, and a sub-brand DTW focusing on daily casual wear will be launched in 2022.
Whether it is an established fashion brand or a new fashion brand, the development process is usually accompanied by setbacks and controversy. When Calvin Luo released the "summer capsule" collection in the spring and summer of 23, it announced China's "head" influencer Yi Meng Ling as the brand ambassador . And the announcement certainly sparked discussion, with different groups debating this collaboration.
One of the most successful Chinese influencers in 2023
Who is Yi Meng Ling? Yi Mengling became a content creator in 2018. During this period, she was still a model, shooting graphic models for independent fashion stores. The real opportunity for Yi Mengling to become well-known to the public was her subsequent relationship with Chinese Rapper Ma Si Wei.