SMFK

SMFK is an emerging Chinese fashion brand co-founded by Sam (Ren Yi) and Frank (Liu Yuchen) in 2016. ‘NOT FOR SALE’, as the slogan of the brand, is to warn the designers not just design for sales. The best-selling single product does not represent the success of a brand design. The brand adheres to the design concept of casual, simple, and practical. The brand DNA is combined with daily wearing and novel fashion.