MEDIUM WELL comes from a Korean brand, integrating multiple cultures such as photography, art, and architecture into the brand concept.
Adhere to the spirit of openness, tolerance, and not being defined,
Integrate high-end fashion design into daily life to create a street, modern and avant-garde fashionable wardrobe.
The brand name comes from western food culture, like steak is not a perfect degree of doneness, but a perfect taste
This is how the brand aims to express the perfection of the imperfect
Encourage everyone to face up to themselves, accept imperfections, pursue their favorite lifestyle, and retain their unique self in a world that drifts with the tide
The brand insists on freedom and real life attitude. Girls can be free and handsome, and boys can wantonly pursue beauty and enjoy freedom.
Don't be bound by rules, break through gender and body restrictions, stick to yourself, and be your true self
